Journal
Field notes, not blog posts.
What we have seen work or break on real projects: search, AI answer engines, agents inside real companies, and software that holds up.
Articles
GEO: how to get cited by AI answer engines
Answer engines no longer rank ten links, they cite a handful of sources. What changes, what does not, and what we do about it in practice.
AI agents in business: what works, what fails
Field notes on AI agent projects: a narrow scope, clean data, human takeover, logs from day one — and the failures that keep coming back.
Playbooks
Short, applicable guides, written from our own projects and laid out with our own AI tooling. You receive them, you apply them without us — that is the point.
Playbook
Getting an AI agent into production without getting burned
The scope to write before any code, the data to clean, the human handover, and the logs to put in place on day one. With the checklist to run before going live.
Playbook
Being cited by AI answer engines
What GEO actually changes about search, what stays exactly the same, and the content trade-offs that decide whether you show up in a generated answer.
Playbook
Framing a software project on one page
The brief format we use: the problem, the users, what is explicitly out of scope, and what will count as success. It takes an hour and saves three weeks of misunderstanding.